Who is referred to as the sender in a communication process?

In the communication process, the sender is defined as the person who transmits the message. This role includes encoding ideas, feelings, or information into a message that can be communicated to others. The sender is responsible for choosing the appropriate words, tone, and medium through which to convey the message, ensuring it is understandable and relevant to the audience.

The understanding of the sender's role is fundamental in communication because the effectiveness of the message often hinges on how well it is crafted by the sender. The sender must also be aware of the audience’s context, ensuring that the message resonates and is received as intended.

The other options do not accurately describe the sender. The person receiving the message is the recipient or receiver, not the sender. The medium refers to the channel through which the message is sent, such as email or face-to-face conversation, while the audience represents the group or individuals who interpret and respond to the message. Therefore, the choice that correctly identifies the sender is the person who transmits the message.