Which persuasive technique involves striking an emotional chord with the audience?

The persuasive technique that focuses on striking an emotional chord with the audience is known as Emotional Appeal. This approach seeks to connect with the audience's feelings, beliefs, and values, prompting them to respond in a particular way based on their emotional reactions rather than solely relying on logic or facts. By tapping into emotions such as fear, joy, anger, or empathy, a communicator can effectively influence the audience's attitudes and behaviors.

For instance, a charity organization might use emotionally charged stories of individuals in need to garner support, stirring compassion and the desire to help among potential donors. This approach is powerful because emotions often drive decisions more than rational arguments alone, making it a crucial technique in persuasive communication.