When communicating change, what should be included in the message?

Including an acknowledgment of personal feelings and resistance in the message when communicating change is crucial for several reasons. Change often invokes a range of emotions, including anxiety, fear, and resistance among individuals affected by it. By recognizing these feelings, communicators demonstrate empathy and understanding. This acknowledgment helps to create a safe environment where individuals feel heard and valued, which can facilitate a more open dialogue about the change.

Additionally, addressing resistance head-on allows the communicator to engage in discussions that can clarify misconceptions, provide support, and outline the reasons for the change. This can lead to increased buy-in and a higher likelihood of acceptance among team members or stakeholders. By doing so, the message fosters trust and encourages a collaborative approach to navigating the transition, which is essential for the successful implementation of any change initiative.