What technique involves using sequence, organization, and evidence to persuade an audience?

The chosen answer is correct because logical appeal refers to the use of reasoning and structured argumentation to persuade an audience. This involves presenting information in a clear sequence, organizing that information coherently, and providing evidence to support claims. By effectively employing logical appeal, a communicator can establish credibility and make a compelling case, allowing the audience to follow the reasoning and be more likely to accept the conclusions presented.

This technique is foundational in persuasive communication, as it relies on rational arguments rather than emotional or personal appeals. In contrast, the other options, while they may relate to aspects of communication, do not specifically focus on the structured approach of using sequence, organization, and evidence for the purpose of persuasion. Leadership involves guiding and motivating others, intrapersonal communication refers to self-dialogue and thinking processes, and message simply denotes the content being communicated without implying a persuasive structure.